Art Direction: Jessica Ward
Talent: Jessica Vander Leahy
Hair and Make Up: Carolina Raja
Studio: Design Identity
Meta
TOF (Top Of Funnel) Campaign
Created to drive new audiences and tell the brand story. This was promoted as a carousel creative on Meta platform to introduce the brand to a new audience. This audience then fed into our middle of funnel campaign with sales messaging for conversion.
Software: Photoshop
EDM Design
Electronic Direct Mail
Created to send to existing Klaviyo database to promote e-commerce channel. These assets have been used for multiple EDM designs that have been sent to existing audience on Klaviyo.
Software: Photoshop, Klaviyo, Shopify
Website Homepage
UX Design
Created as the homepage design for September 2024, aiming to promote ongoing product in our down months of not getting new arrivals. The black imagery alongside the new grey gradient e-commerce imagery elevates the brand.
Software: Photoshop, Shopify
